Hitting the Road - Can-Am Charters and UNB Roll Out New Showcase

FREDERICTON - The UNB Varsity Reds will be travelling in style in 2010, thanks to travel partner Can-Am Charters and corporate partners Sodexho, Pepsi and UNB U First: Recruitment and Retention. 

"We are excited about the opportunity to showcase one of the top programs in the country on our bus. We have provided transportation for the Varsity Reds for a number of years and look forward to continuing our partnership with them into the future," commented Mark Hurley, owner, Can-Am Charters.

The new bus will be a rolling showcase for the University of New Brunswick, building awareness across the country as the travelling billboard moves throughout the Maritimes and beyond.

"Such a sensational promotional tool will have a very positive effect on our student recruitment efforts," says Susan Mesheau, Executive Director of U First: Recruitment & Retention. "Our partnership with athletics has always been beneficial in attracting new students to our campus; this element adds a level of excitement that will generate a lot of notice to heighten UNB's top-of-mind awareness and reputation."


The new 56 passenger bus is the latest in sustainable bus transportation technology, featuring innovations in fuel efficiency and weight reduction, and is the best possible environmental choice that is available at this time. It is equipped with reclining seats, TV screens, washrooms and air-conditioning and has ample storage.

"Travel is a necessary expense for anyone fielding a team in the AUS, or anywhere else for that matter," says Kevin Dickie, Director of Athletics, "this joint venture allows us to maximize the effectiveness of our recruiting and advertising dollars while at the same time gets the most out of our transportation budget."

An added bonus is the fact that it's available for charters. The Fredericton community is encouraged to rent the bus for group travel and showcase the University of New Brunswick at the same time. Learn more about the UNB bus by contacting Can-Am Charters at 1-866-217-0842 to check availability or receive an individualized quote.

For further information please contact:

Kevin Dickie
Director of Athletics
University of New Brunswick
kdickie@unb.ca
506 458-7509

Maureen Sparks, Coordinator
2011 & 2012 CIS Men's Hockey Championships
UNB Varsity Reds Athletics Coordinator
PO Box 4400
Fredericton, NB.
E3B 5A3
506 451-6894 phone
506 453-5078 fax
sparks@unb.ca
vreds.unb.ca

"Champions of Academic and Athletic Excellence"